"An aggressively priced unit with cooling specs that promise more than physics allows."
The '16000 B T U cooling' spec uses an optimistic measurement; in reality, its effective cooling power is significantly less and only suitable for a standard bedroom or office, not the large 750 sq. ft. living area it claims.
This unit is for a renter who is forbidden from using a window AC and needs to cool a single, medium-sized room. The appeal is the low upfront price and Wi-Fi features, with the understanding that running costs will be high.
Anyone trying to cool a genuinely large space, homeowners who have the option to install a far more efficient window AC or mini-split, or light sleepers who will be disturbed by the in-room compressor noise.