"A personal misting fan, not an air conditioner; manage expectations accordingly."
The 'Instant Cooling' is achieved by blowing air across a water mist. The cooling you feel is moisture evaporating from your skin in a small area, not an actual drop in the room's ambient temperature.
This is for someone in a very dry climate who wants a quiet, personal desk fan for hyper-localized cooling and appreciates the added humidity. It is a niche product for a user who understands the limitations of evaporative cooling.
Anyone in a region with moderate-to-high humidity should avoid this, as it will make the air feel muggier. It should also be skipped by anyone expecting to cool a room, a car, or even a small enclosed space.