"Premium 4K sensors in a budget body, with expensive optional features."
The 'True 4K STARVIS 2' specification means the camera uses a modern Sony sensor designed specifically for capturing detailed, low-noise video in the dark, which is the most challenging environment for any dash cam.
This is for the buyer who prioritizes raw video sensor quality over all else and understands that the low entry price is just for the core unit. It's a good value if you're comfortable with a DIY project to install the necessary add-ons to unlock its full potential.
Those seeking a simple plug-and-play solution with all features working out of the box should look elsewhere. If the idea of hardwiring a kit to your car's fuse box is daunting, the main features advertised will be inaccessible.