"An impressive price-per-watt-hour, if you can live without a 12V DC port."
The '35-Hour Fridge Backup' claim is plausible. A modern, energy-efficient refrigerator consumes 1-2kWh per 24 hours, so this unit's 2,010Wh capacity can keep one running for a day or more, provided nothing else is drawing significant power.
This is a strong value for home backup use where AC power is the priority. For emergency power to run a refrigerator, modem, and charge devices during an outage, its price-to-capacity ratio is hard to beat.
Anyone whose primary use case is camping, overlanding, or amateur radio should look elsewhere. The lack of a native 12V DC port makes it inefficient and inconvenient for powering the vast ecosystem of gear built for that standard.