"It has the features of a $100 board with the typing feel of a $20 one."
'Creamy Silicone Structure' is marketing language for a membrane keyboard. It is designed to dampen the keypress and feel softer than a typical office keyboard, but it is not a mechanical switch and will have a characteristic 'mushy' bottom-out.
This keyboard is for someone on a strict budget who prioritizes a long feature list—wireless, macros, a knob—over typing feel. It offers the aesthetic of a modern gaming keyboard for the price of a basic office model.
Anyone who wants the distinct tactile feedback, consistency, and long-term serviceability of true mechanical switches should skip this. The typing experience is the primary compromise for the low price.