"An automated setup experience bolted onto a dim projector with a severely locked-down OS."
The 'Auto Focus/Keystone/Screen Fit' means the projector uses sensors to automatically square up and focus the image when moved, saving you the manual adjustments required by most budget models.
This is for a buyer whose top priority is convenience and a low price for casual viewing in a pitch-black room, like for a child's bedroom. The automated setup removes the biggest frustrations of cheap projectors, assuming image quality is a distant second concern.
Anyone needing a projector for a room with any ambient light should skip this. The unstated brightness is a deal-breaker for daytime or living room use, and the locked-down software means you'll likely need a Chromecast or Fire Stick anyway.