"It prints like an expensive prosumer machine for the price of a souped-up hobbyist one."
The '500mm/s Fast Printing' spec means the printer's lightweight CoreXY gantry can move extremely quickly. For you, this translates to common prints finishing in a fraction of the time they would take on older, similarly-priced machines.
This is for someone who values their time and wants to print functional parts quickly without extensive manual calibration. If you want to print PLA, PETG, and enclosed-demanding filaments like ABS with minimal fuss, the value for dollar here is very high.
Anyone lured in by the low price for multi-color printing should pause; the required AMS add-on essentially doubles the cost. Users intending to print abrasive, fiber-filled filaments must factor in the immediate cost of upgrading to hardened steel components.