"Luxury materials and audiophile-grade sound for a price that reflects the brand more than the performance delta."
The 'reference quality sound' from custom 40mm Carbon Cone drivers and a 24-bit DSP means these are engineered to reproduce audio with minimal distortion and high detail, aiming for studio accuracy rather than a bass-heavy consumer sound signature.
This is for the buyer who values premium materials like leather and aluminum as much as sound quality, and is willing to pay the steep premium for it. It's also a logical choice for Android users with aptX Lossless-compatible phones seeking the highest possible wireless fidelity.
Anyone seeking the best value or the most powerful noise cancellation will find better options for significantly less money. The luxury materials and marginal audio gains do not justify the price for a pragmatic buyer.