"A bright, color-accurate laser projector whose gimbal is its best feature and biggest trade-off."
The 'Triple Color Laser' means it uses separate red, green, and blue lasers to generate color, eliminating the spinning color wheel of cheaper projectors. This results in a wider, purer color range without the 'rainbow effect' artifact some viewers perceive.
This is for buyers who need one high-quality projector for multiple rooms and unconventional surfaces, like a ceiling. They must be willing to pay a premium for the combination of image quality and extreme placement flexibility that the gimbal design provides.
Anyone building a dedicated home theater can find a fixed 4K projector that is brighter or has better contrast for the same price. Users seeking basic portability can find projectors with similar convenience features for a fraction of the cost, albeit with much lower image quality.