"A bulk hardware purchase for landlords, not a security upgrade for homeowners."
The main selling point is an 8-pack of locksets for ~$193, or about $24 per door. This translates to a low-cost aesthetic refresh for a rental property, not a meaningful security investment.
Landlords, flippers, or builders needing to equip multiple doors with matching hardware on a strict budget. This is for projects where cost and visual consistency are the only priorities.
Anyone seeking a genuine security upgrade for their primary residence. Buyers who need the convenience of having multiple doors keyed alike. Users looking for any smart features, as this product has none.