"A burr grinder at a blade grinder price, with all the expected compromises."
The '35 Precision Grinding' settings provide a selectable range from coarse to fine, but the internal adjustment mechanism is likely plastic, meaning the actual steps between settings are less distinct and repeatable than on a $150+ unit.
This is for someone graduating from a blade grinder who wants better coffee but cannot justify spending over $100. It provides the core functional benefit of burr grinding—particle size selection—at the lowest possible entry price.
Anyone using a non-pressurized espresso machine should skip this, as the grind will lack the fineness and consistency required. Buyers who value longevity should save for a grinder from a brand with a proven service record and available replacement parts.