"An aggressively priced 1440p monitor with specs that challenge models twice its price."
The combination of 1440p resolution and a 200Hz refresh rate means you get both sharp detail and extremely smooth motion, provided your graphics card is powerful enough to support it.
This is for the PC builder on a strict budget who is willing to trade brand reputation for raw on-paper performance. The combination of resolution, refresh rate, and claimed color gamut for under $200 is the primary reason to consider it.
Anyone who prioritizes warranty service, long-term reliability, and consistent quality control from an established brand should allocate more budget. Users seeking a meaningful HDR experience will find the HDR400 specification insufficient.