"A well-built but confusingly packaged keyboard that's only partially analog."
'Custom Actuation 0.1-4.0 mm' means you can define exactly how far a key must be pressed to register an input, from a hair's touch to a full press, allowing for faster keystrokes in competitive games.
This keyboard is for tinkerers who want a solid foundation with PBT keycaps and a gasket mount, and are specifically interested in adding a few analog switches for WASD or other key clusters. It assumes you are willing to buy more switches later to fully utilize the system.
Anyone expecting a complete, out-of-the-box analog keyboard for $200 should look elsewhere. Competitors offer fully analog keyboards for a similar price, without requiring the user to purchase additional hardware to unlock the main feature.