"A clever portable design compromised by an undisclosed battery budget."
The 'Twist & Go' feature isn't about blending while you walk; it means the heavy motor base detaches so you're only carrying the 22 oz cup, which is about 50% lighter than typical all-in-one portable blender designs.
This is for the gym-goer or office worker who primarily makes protein or soft-fruit shakes and values a lightweight carrying vessel above all. It solves the problem of chunky, pre-mixed drinks by letting you blend just before consuming. It is a product of convenience, not power.
Anyone seeking a primary blender or who frequently uses hard frozen fruit and ice should buy a corded personal model for less money. This unit's power and battery endurance are fundamental compromises made for portability. Its 3-hour charge time requires planning.