"A powerful, specialized tool for thick smoothies that weaker blenders can't handle."
The '1200-peak-watt smartTORQUE motor' means it has high initial power to avoid jamming on frozen fruit, and it automatically boosts current when it senses a struggle.
This is for someone who regularly makes thick smoothie bowls or nut butters and has been frustrated by less powerful personal blenders stalling or overheating. The price is justified by the specialized motor controls and the purpose-built bowl accessory.
Anyone needing a quiet appliance or a large-capacity blender for hot soups or multiple servings should pass. If you only make simple liquid protein shakes, a basic personal blender for half the price will perform adequately.