"Brute-force power for a low price, but don't expect refinement or quiet operation."
The 1400-peak-watt motor provides a high level of momentary torque, which translates directly to its ability to obliterate a pitcher full of ice cubes for frozen drinks in seconds.
This blender is for the buyer who primarily makes smoothies and frozen drinks and wants maximum ice-crushing power for the lowest possible price. If you want walk-away convenience from the Auto-iQ programs and are preparing large batches, the value is clear.
Anyone seeking a quiet appliance should look elsewhere, as high-wattage motors in plastic housings are inherently loud. Users who frequently blend small quantities or fine sauces will be better served by a traditional vortex-style blender, which creates a better emulsion.