Directory/Blenders/Ninja Professional Plus Blender with Auto-iQ | Smoothie and Ice Cream Maker, Frozen Drink Mixer, Margarita Machine | 3 Auto-iQ Presets, 1400W, 72-oz. Total Crushing Pitcher | Dark Grey | BN701
Ninja Professional Plus Blender with Auto-iQ | Smoothie and Ice Cream Maker, Frozen Drink Mixer, Margarita Machine | 3 Auto-iQ Presets, 1400W, 72-oz. Total Crushing Pitcher | Dark Grey | BN701
Ninja · Blenders

Ninja Professional Plus Blender with Auto-iQ | Smoothie and Ice Cream Maker, Frozen Drink Mixer, Margarita Machine | 3 Auto-iQ Presets, 1400W, 72-oz. Total Crushing Pitcher | Dark Grey | BN701

7.2/ 10
Testwise score
Confidence: MEDIUM · scored on full spec sheet

"Brute-force power for a low price, but don't expect refinement or quiet operation."

$109.99
at Amazon · price checked today
See it at Amazon
The catch
The 1400W motor is as loud as a handheld power tool, a direct and unavoidable trade-off for its sub-$100 price tag.
The breakdown
4 axes, scored the same way across every blenders we log.
Blend Power8.5
Motor Longevity5.0
Noise Reality3.0
Price Honesty9.0
Spec, translated

The 1400-peak-watt motor provides a high level of momentary torque, which translates directly to its ability to obliterate a pitcher full of ice cubes for frozen drinks in seconds.

Lab notes
The observations that actually change the buying decision.
01
The 1400W rating is 'peak power,' not continuous draw. This means the motor can handle short, intense bursts for crushing ice, but is not designed for prolonged, heavy-duty operation like a commercial unit.
02
The stacked, multi-level blade assembly is excellent for quickly pulverizing large volumes of ice and frozen fruit. The trade-off is that it's less efficient at creating a perfectly smooth vortex for small batches or fine emulsions.
03
The 72-oz pitcher is BPA-free plastic, not glass or Tritan copolyester. This keeps costs down but means it will likely scratch over time and may retain odors if not cleaned promptly.
04
Auto-iQ programs are pre-timed pulse and blend patterns, not sensor-based. They are a genuinely convenient feature for common tasks, but don't adapt to the contents of the pitcher.

Why you should buy

This blender is for the buyer who primarily makes smoothies and frozen drinks and wants maximum ice-crushing power for the lowest possible price. If you want walk-away convenience from the Auto-iQ programs and are preparing large batches, the value is clear.

Why you should skip

Anyone seeking a quiet appliance should look elsewhere, as high-wattage motors in plastic housings are inherently loud. Users who frequently blend small quantities or fine sauces will be better served by a traditional vortex-style blender, which creates a better emulsion.

What buyers actually say
Themes pulled from real owner reviews, not marketing copy.

Pros

  • Delivers substantial power for its price class.
  • Stacked blades excel at crushing ice and frozen fruit.
  • Auto-iQ presets simplify common drink-making tasks.
  • Large capacity pitcher is suitable for family use.
  • Dishwasher-safe parts aid in cleanup.

Cons

  • Operation is extremely loud.
  • Plastic pitcher is prone to scratching and staining.
  • Bulky stacked blade assembly is awkward to clean by hand.
  • Not ideal for blending small quantities.
  • Motor longevity under heavy use is a known concern at this price point.
Full specifications
Source: manufacturer + retail catalog · synced today.
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Ninja Ninja Professional Plus Blender with Auto-iQ | Smoothie and Ice Cream Maker, Frozen Drink Mixer, Margarita Machine | 3 Auto-iQ Presets, 1400W, 72-oz. Total Crushing Pitcher | Dark Grey | BN701PENDING · Blenders
$109.99See it at Amazon