"A decent streaming box inconveniently attached to a dim, likely 1080p projector."
The 'Official Licensed Google TV' means it has a legitimate Chromecast-like experience built-in, providing proper app support and DRM for HD streaming without requiring a separate device. This is the product's most reliable feature.
This is for a buyer who prioritizes streaming convenience above all else. If you want a single, all-in-one device for casual viewing in a dark bedroom and refuse to deal with external streaming sticks, the integrated Google TV is the reason to consider it.
Anyone seeking genuine 4K detail or a projector for rooms with any ambient light should pass. The deceptive '4K' label and unstated brightness mean image purists and those needing viewing flexibility will be let down.