"The dentist-recommended brand at a price that leaves no excuse for manual brushing."
The '700% more plaque removal' claim is a standard industry comparison against manual brushing. It confirms this is a functional electric toothbrush, not that it is seven times better than a competing electric model.
This is for the first-time electric toothbrush buyer upgrading from manual. It provides the essential features (timer, pressure sensor) from a major brand without the cost of superfluous smart features or extra cleaning modes.
Anyone sensitive to long-term costs should price out replacement heads before buying. Users seeking specific modes like 'whitening' or 'sensitive' will need to look at higher-end models.