"This is a personal mister fan, not an air conditioner, and it's priced like one."
The 'Powerful Cooling' effect is achieved by blowing air through a fine mist of water. This cools the air in its direct path by evaporation, but it achieves this by increasing the humidity in your room, not by removing heat.
This product is for someone in a very dry climate who needs localized, personal cooling at a desk or bedside. It may also suit a user who specifically wants a combination personal fan and humidifier and is aware it will not cool a room.
Anyone living in a region with moderate to high humidity should avoid this. Users expecting to cool even a small room will be disappointed. If you think you're getting a cheap air conditioner, you are not; this is a completely different technology.