"A brute-force approach to home theater, prioritizing an extreme channel count over all else."
The 11.2.6 channel count means eleven horizontal drivers, two subwoofers, and six height channels physically place sound around and above you, rather than relying on acoustic virtualization tricks.
This is for a buyer with a large room and screen (75"+) who wants the maximum number of speakers and most powerful bass for their money. If the goal is feeling every explosion from every angle in a dedicated space, this is a compelling hardware-per-dollar proposition.
Anyone in an apartment or multi-use living room should avoid this; its physical and acoustic footprint is simply too large. Those who value a tidy setup or musical fidelity over raw cinematic power have better, more refined options.