"A jewelry-first smartwatch where aesthetic appeal is prioritized over sensor accuracy."
The 1.04-inch AMOLED display means the screen will have vibrant colors and deep blacks, while its 1000-nit peak brightness makes it legible in direct sunlight. This screen technology is what enables the 'Always On Display' feature.
This is for a buyer who wants the look of a traditional, elegant watch with the convenience of seeing phone notifications and answering calls on their wrist. It functions primarily as a fashion accessory with some basic smart features.
Anyone requiring accurate fitness or health data should avoid this device, as the sensors' reliability is highly questionable. For this price, other brands provide more dependable tracking and a more polished app experience.