"It's a full-featured phone on your kid's wrist, with the battery life to match."
The 'AI-powered' GPS is marketing for standard sensor fusion. It uses GPS and Wi-Fi signals to estimate location, which will be reasonably accurate outdoors but less precise indoors, like any other device using this technology.
This is for parents who prioritize direct communication features—voice, video, and actual SMS—and want comprehensive control over a child's first 'phone'. If you want a feature-dense tracker and are prepared for a daily charging routine, the hardware is competent for the price.
Anyone needing multi-day battery life or a device that can survive genuine rough-and-tumble play should look elsewhere. The ongoing cost of the mandatory cellular plan also makes this a poor fit for budget-conscious buyers looking for a simple tracker.