"It packages premium features like gasket mounting into a price that's hard to ignore."
"Gasket mount" means the internal plate holding the switches is suspended on soft silicone strips, which isolates vibrations and results in a softer, deeper-sounding keystroke compared to a rigid screw-in mount.
This is for someone curious about the custom mechanical keyboard hobby who wants to try features like gasket mount and hot-swap switches without a $150+ investment. It's also for anyone who values a specific 'thocky' acoustic profile and aesthetic over brand heritage or battery endurance.
Buyers who require long, dependable wireless battery life should look elsewhere. Anyone engaged in competitive gaming will want a board with specified polling rates and switches from a proven manufacturer. If you know you prefer a standard keycap profile, the included MOA set may be a deal-breaker.