"A very expensive convenience machine that prioritizes its touchscreen and app over core espresso hardware."
The '36 Drinks' are mostly software-defined presets combining different ratios of coffee, milk, and water, accessible via a touch interface, not fundamentally different brewing methods.
Buyers deeply integrated into the Bosch Home Connect ecosystem who prioritize a large, modern user interface over component-level specs. This is for someone who wants push-button lattes and is willing to pay a premium for the convenience and brand.
Anyone seeking maximum coffee quality for the money, as a semi-automatic setup would outperform this at half the price. Value-conscious buyers can find competing super-automatics with similar functionality for substantially less.