"It talks like a $500 machine but is built like the $95 appliance it is."
The '20 Bar Italian High Pressure Pump' is a standard, inexpensive vibratory pump. Real espresso needs only 9 bars of pressure at the coffee; the high rating is a marketing number that often signals the machine uses pressurized filter baskets to create faux crema.
A person graduating from pod coffee who wants to make milk drinks and isn't ready to invest in a more serious machine. Someone who values a very small counter footprint and fast heat-up times over shot quality and durability.
Aspiring baristas will be immediately limited by the pressurized baskets and thermal instability. Anyone looking for a 'buy it for life' appliance should triple their budget, at minimum.