"A complex, convenient coffee computer that prioritizes variety over the quality of any single drink."
The '20 One-Touch Recipes' are pre-programmed scripts controlling grind, water, and milk. You are buying a coffee robot that automates drink assembly, trading the potential for a perfect shot for simple, repeatable results across a wide menu.
This is for the user who values extreme convenience and a broad menu of drink options above all else. It's a direct replacement for a multi-drink-a-day coffee shop habit, not a tool for the espresso hobbyist.
Anyone seeking to maximize espresso quality for their dollar should pass. For $1000, a separate semi-automatic machine and a quality burr grinder will produce far superior coffee, but require learning and effort.